Corporate Underpants is Moving!
April 29th, 2009
Your favorite blog in the whole wide world is moving…the new URL and feed are going to be www.tamaraadlin.com.
Yes, yes, it’s all about me. It always has been. It always will be.
So c’mon over! Same great content, plus…a bunny.
Personas & the Persona Lifecycle book in an article…on MSDN!
April 16th, 2009
MSDN is the Microsoft Developers Network, and an article on personas showed up in their MSDN Magazine. Wow. Even coders are talking about the value of personas! How cool is that, I ask you.
Well, for ME it’s cool anyways.
And the authors, Dr. Charles B. Kreitzberg and Ambrose Little, even writing for tech guys who tend […]
When’s the last time you asked a stupid question? (eTail Insights #7)
April 15th, 2009
As you all know, I consult in real life. And you know the first step, and therefore the first thing people pay me to do? Mostly, it’s to tell someone else in the organization that the sky is blue. It’s a great gig.
Here’s the deal. In most companies, people are confused. Especially the top brass. […]
As you can see, I’ve been re-posting my newsletters.
April 2nd, 2009
Hello my dearies! I’ve reposted all my past eTail Insights newsletters here for your reading enjoyment. Moving forward, I’ll post them all here as they go out into the world. If you want them in your inbox instead of in your RSS reader, you can send me an email.
Christmas in April: ‘Twas the night before last minute shipping deadlines…. (eTail Insights #6)
April 2nd, 2009
See if you can guess the month this was originally written for. It’s a toughie…
It’s almost the day we’ve been planning since June
It’s scary! It’s here! It’s almost too soon!
It’s been weeks since new site tweaks, we’re all feeling sober,
Site code has been frozen since early October.
Budgets have flown off like southern-bound birds;
Marketing blew big […]
Call your mother. And your customer support center. (eTail Insights #5)
April 2nd, 2009
Clearly you don’t call your mother enough. But have you ever called or emailed your customer support center? I bet the answer is no.
Think about this: you’ve actually gotten someone to convert at your site, fabulous-store.com. They bought something. They gave you their credit card and they are happily waiting for their purchase. Many of […]
The magical sentence. (eTail Insights #4)
April 2nd, 2009
“If we don’t make people like [fill in the blank] ridiculously happy, we’ve failed.”
Yup, that’s it. That one sentence. If you can fill in the blank with a very specific reference to a very specific type of person, you have a shot at ecommerce success.
Why is this such a cool sentence? Because it sneakily turns […]
The case for homepage laryngitis: Why are you screaming at your customers? (eTail insights #3)
April 2nd, 2009
Picture this: Roger knocks on the door to a cocktail party he’s been looking forward to for a while. The door opens and Roger sees…
A. Soft lighting, smiling people in nice outfits
who actually don’t look at all snobbish, and a truly
delightful looking array of cheeses arranged on a
pretty table, or
B. FORTY PEOPLE SCREAMING IN HIS FACE.
Which […]
The power of personality: Would you take fashion advice from a really dull friend? (eTail insights #2)
April 2nd, 2009
The Internet is the most massive, overwhelming department store in the universe (unless there is a bigger one on another planet, but that’s a topic for another day). Sarah Shopper is inundated with options - an endless variety of stores, product information and reviews are plentiful and just a click away. It’s the most horrifying […]
The customer dilemma: Your store vs. next door. (eTail Insights #1)
March 16th, 2009
When was the last time you actually gave your customers a crisp, clear reason to shop in your store?
I don’t mean a logo and tagline, I mean explicitly spelling out what you offer that’s special and different, telling your customers exactly why they should shop with you instead of next door.
I looked at the homepages […]
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