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Seth Godin

Seth Godin keeps writing books, and they keep getting better. He keeps giving talks, and they keep mesmerizing his audiences. He's in constant motion (he even switched phones 4 times during our interview!) but somehow channels his electric energy into making icky business issues clear and calmly solvable. And guess what? The business issues he tackles have tons to do with user and customer experience. He's introduced lots of great new words into the marketing vocabulary, and yet, despite the fact that his books are best-sellers, I bet he's probably one of the most under-read resources in the HCI community. Take a look at how his creative whirlygig mind works and I bet you'll be ordering all of his books tomorrow.

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Excerpts From the Interview

I realized recently that I have never been satisfied with the status quo. I don't know why. It's probably a little bit of a curse. But the status quo isn't enough of a reason for me to accept something. Part of being an entrepreneur is about going into a place where something isn't happening, making it happen, and having the marketplace thank you for it.

The thing is, the stuff that's for everybody is already sold to everybody. So you can't win by being more average than average, because that slot's taken.

More About Seth Godin

Seth Godin is an author, entrepreneur, and a very popular speaker promoting new ways for people think about marketing and work. He is the author of seven books, including The Dip, Purple Cow, Permission Marketing, and Small is the New Big.