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Peter Merholz

Peter Merholz is interested in many things, from communications to anthropology, and he has been fascinated with computers and multimedia since he first encountered them. Following his own interests finally led him to join like-minded friends to start Adaptive Path, where he's thinking about multi-channel experience and managing experience design teams.

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For the last six years, the challenges that I've been interested in have been starting a company dedicated to experience design. That also involves understanding the role that a consultant company has when working with in-house teams when it comes to experience design. Both have changed over time.

[I've been thinking a lot about] multi-channel experiences. Trying to get people to recognize an experience isn't just you with a computer and a website or you with a physical product but that people go in there engaging with your organization. People are engaging through multiple media - it might be through the web, it might be through the phone, it might be through products, it might be through going into a physical space. I'm really thinking about how all these experiences can relate to one another and looking for examples of when this is done well. Looking at when the design worked - those are the things that are interesting.

More About Peter Merholz

Peter Merholz is President and a founding partner of Adaptive Path. He is an experienced information architect, writer, speaker and leader in the field of user experience design.