Books and Articles
- The Persona Lifecycle: Keeping People in Mind Throughout Product Design
- John Pruitt & Tamara Adlin
- More information and sample chapter
- Buy at Amazon
- Contributor: Call to Action: Secret Formulas to Improve Online Results
- Bryan Eisenber, Jeffrey Eisenberg, and Lisa T. Davis
- Buy at Amazon
- Contributor: The Human-Computer Interaction Handbook
- by Andrew Sears (ed.) and Julie A. Jacko (ed.)
Not Yet Published (May 2007)
Chapter 51: Putting Personas To Work: Using Data-Driven Personas To Focus Product Planning, Design, And Development
Tamara Adlin & John Pruitt - Buy at Amazon
Articles & Whitepapers
- Why is it so Hard to Make Products that People Love?
- by Tamara Adlin, John Pruitt, February 22, 2006
Originally published in Gain: AIGA Journal of Business and Design
- Making the Grade
- With D. Gail Fleenor, published at www.csnews.com, 2007.
- Persona-lizing a site
- With Elizabeth Gardner, published at www.internetretailer.com, 2007.
- Personas: Exploring the Real Benefits of Imaginary People
- With John Pruitt and Holly M. Jamesen, invited for launch of chiplace.org, 2002.
- Fake People and Sticky Notes: Fostering Communication for Human-Centered Software Design
- With Holly M. Jamesen and Tony Krebs, white paper, 2000.
- The Interdisciplinary Rodeo: How to Wrangle Diverse Professionals Without Getting Gored.
- Proceedings: Society for Technical Communications Conference, 1996.
- Issues Associated with Image Compression for Low Data Rate Driving.
- Proceedings: SPIE Conference, Automatic Object Recognition II, 1992.
- Operator Characteristics as Predictors of Remote Driving Performance
- Co-authored with Amy Masley, U.S. Army Laboratory Technical Note, 1992.
By the way…
In my business, the Persona Lifecycle book is a big deal…it's the biggest thing I've done and much of my business is built on it. But it's not on the home page! Why not? Because I think it's more important to give you context that makes sense to you. Personas are one of my services. So putting the persona book on the home page wouldn't make sense.