Agencies & Partnerships

Yes, I work with other agencies with a ‘plug and play’ strategy and early-stage clarity process. Here’s what I’d want to know if I were you!

Who is Tamara?

Read testimonials from happy clients

  • Early stage Amazon

  • Wrote books on personas (but doesn’t do data-driven personas anymore, interestingly)

  • Has worked as a consultant since 2005, mostly with early stage startups (and bigger co’s that want innovation)

  • Has an “Align Before Design” structured process to get crystal clarity on what the team is trying to build, for who, why those people should care, and what’s different and better vs other options.

What’s “Align Before Design”?

Request case studies.

  • A cute name for a process I built. Also the title of the book I’m working on. 

  • AKA “Executive Alignment in Five Conversations”

  • A structured workshop that results in alignment personas prioritized based on super clear, metrics-based goals for the current project or product.

  • Creates ’the magical sentence’: “Our primary goal is X. If we don’t make Priscilla ridiculously happy, we’ll never hit this goal.”

  • Creates a new, lasting vocabulary around ‘users’ and ‘goals’ that lasts throughout the whole design and dev process (which is really hard and really important)

  • Also works with other tools to prioritize, journey map, and otherwise transition from strategy to tactics.

Will she work well with us?

  • Yup. I am an independent consultant and have been for years. This means I’ve been customizing how I work with existing teams of all kinds…from teams of two founders to existing design teams to other agencies to giant political systems in big companies. 

  • Ask other clients and they will tell you that having me in on their projects is a relief to all the other people on it, not an experience in empire-building or toe-stepping.

  • Yes, I have a process, but it’s always flexible. The core idea is the same — get everyone aligned around who they are building the product for in order to create the right product. But the details flex with every project.

  • I have two superpowers: being ’the king’ of the clarity and strategy process, and then being ’the prince” of the transition from strategy to tactics and product/experience design.

More Q & A

  • Because she’s been the ’secret weapon’ for a couple of early stage VC funds for the last 10+ years and hates marketing.

  • Yes. Check out the logos and testimonials.

  • Yes. Here’s a deck you can look at. She put it together to give us a sense of what she does. She usually doesn’t do sales through decks…it’s conversations. So this one is from some presentations and is a little heavy on the process.

  • No bullshit, highly engaged, confident-from-experience, fun to work with, very trustworthy and comfortable with clients. Check out any of the podcast interviews she’s done or given or any of the videos of her talks.