Tamara Adlin helps your team create better products.

25 years leading teams and designing world-class UX
20 years specializing in startups
Five years bringing UX expertise to blockchain and Web3
Author of two UX books and recognized as a leader in the field

Why call me

Users don’t love your product.
You don’t love your product.
You need a fresh product strategy.
You are going after new users or customers.
Your team is pulling in different directions.

What I do

Focused product strategy

When strategy is based on knowing and solving users’ problems, and your team is pulling in the same direction, competition is irrelevant. Contact me to talk about your strategy dilemmas.

Fast UX fixes that move needles

Product perfection takes a lot of time, but product improvements can happen very fast–and experience has made me very fast. Contact me to schedule a meeting.

Web3 & Blockchain UX consulting

Everyone complains about the bad user experiences in Web3. I know how to fix them. Visit my Web3 page for articles, videos, and information on consulting services.

How I do it

Quick Hits

All projects start with a Quick Hit. Your Quick Hit will be tightly scoped to your most pressing needs and designed to deliver improvements or action plans in two to four weeks. Contact me to schedule a meeting.

Deep Dives & Retainers

After the Quick Hit, we’ll know each other and I’ll know your team and your products. Select clients can continue through a retainer, advisory relationship, or project. Contact me to schedule a meeting.Web3 & Blockchain UX

Workshops

I’m a killer facilitator. I can design and run your strategic offsite, help you create a category, explore the blue ocean, or do a design sprint. Contact me to schedule a meeting.

Coaching

Leading a startup is lonely and politically complex. Trying to champion user-centrism in an engineering-driven culture feels impossible. I can help.

"Tamara is a ninja-level expert in our field."

Rebecca Destello, Senior User Research Manager, Google
"Tamara was a pleasure to work with – and much more fun than most international web gurus."

John Tarpey, Director, United Nations / WIPO Communications
"Tamara is a "go to" for transforming product organizations."

Rich Cusick, Chief Product Officer, Universal Music Group
"I literally think there is never a meeting at Zillow where one of the personas [Tamara helped us create in 2006] is not cited by name."

Rich Barton, Zillow Group
"I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. "

Jess Scheibach, Amazon.com
"Tamara was the product rock of RADAR that got us moving in the right direction. She is a unicorn."

Spencer Hewett, Founder & CEO, RADAR