Most digital initiatives fail
because executives
aren’t aligned.
I help leadership teams turn implicit strategy into explicit, durable direction.
The Pattern
Chaos happens so often we assume it’s unavoidable.
Digital transformation doesn’t fail because teams lack talent.
It fails because leaders aren’t aligned on measurable goals, prioritization logic, and acceptable tradeoffs.
Then definitions of success begin to diverge. Tradeoffs resurface. A board conversation reframes the narrative. A “small adjustment” changes the center of gravity.
No one is careless. No one is irrational.
But the initiative begins to wobble.
How I Work
I work with executive teams to turn implicit strategy into explicit, shared direction at the initiative level.
Through structured conversations, we clarify measurable goals, surface hidden tradeoffs, and establish direction that holds long enough for teams to build.
Alignment work is often assumed to be soft, political, or personality-driven.
In practice, it is structural and progressive.
Executive Alignment Diagnostic
A focused assessment that surfaces alignment gaps, incentive conflicts, and strategic drift with clear recommendations for stabilization.
Executive Alignment Intensive
A structured leadership intervention using the Five Conversations to clarify measurable goals, surface tradeoffs, and establish durable direction.
Ongoing Advisory
Continued executive support to audit decisions, recalibrate alignment, and prevent volatility from re-emerging as strategy evolves.
For Product Leaders
It’s time to get good at Executive Alignment
If you're downstream of executive misalignment and trying to stabilize your initiatives, I teach the tools and methods to make alignment visible.
Executive Alignment works
Detailed Testimonials from these clients and many more
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"Tamara was the product rock of RADAR that got us moving in the right direction. She is a unicorn."
Spencer Hewett, Founder & CEO, RADAR
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"Tamara is a 'go to' for transforming product organizations."
Rich Cusick, Chief Product Officer, Universal Music Group
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"Tamara is a elite-level expert in our field."
Rebecca Destello, Senior User Research Manager, Google
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"Tamara was a pleasure to work with – and much more fun than most international web experts."
John Tarpey, Director, United Nations / WIPO Communications
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"I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. "
Jess Scheibach, Amazon.com
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"I literally think there is never a meeting at Zillow where one of the alignment personas [Tamara helped us create in 2006] is not cited by name."
Rich Barton, Zillow Group
