Tamara Adlin, Startup Whisperer
Former UX leader at Amazon
0-to-Roadmap, 0.5-to-Launch, Opportunity-to-Solution for Dozens of Startups
Fractional or Interim Exec-Level Product Leadership
VC, Startup Accelerator and Incubator Secret Weapon
Creator, Align Before Design
Co-Author: Persona Lifecycle
Call me when…
Your startup feels stuck.
The idea of ‘creating a roadmap’ makes you nauseated.
You don’t know how to transition from fundraising mode ('think huge') to product creation ('laser focus').
Your leadership team is arguing. A lot.
You think hiring a ‘senior product person’ will solve everything (it won’t).
You've realized you’re not a designer.
Your investors seem to be frustrated with you,
Everything has gotten really, really hard.
You need traction and conversion.
Product perfection takes a lot of time, but product improvements can happen very fast–and experience has made me very fast.
If the strongest voices in your organization aren’t in synch, there’s no way your teams can produce great products. I specialize in helping honchos and stakeholders re-focus on the wants and needs of users and customers.
What I’m great at
Helping you get your startup un-stuck
Moving needles (within a couple of weeks).
Focusing your whole team on what your users want and need.
Distinguishing you from competition.
Diagnosing organizational and process issues (and fixing them).
Refreshing ‘the story’ to attract money (from investors and customers).
Creating a roadmap that business, tech, design, and investors will love.
Aligning everybody to pull in the same direction.
Figuring out who you need to hire.
Product perfection takes a lot of time, but product improvements can happen very fast–and experience has made me very fast.
If the strongest voices in your organization aren’t in synch, there’s no way your teams can produce great products. I specialize in helping honchos and stakeholders re-focus on the wants and needs of users and customers.
How I work
All projects start with a Quick Hit.
I can align your executives, design and run your strategic offsite, help you define a product roadmap, or enable you to create a category.
Come see what my coaching clients say about working with me.
My free video series on Executive Alignment in Five Conversations.
When to call me
You’re creating a product.
Users don’t love your product.
You don’t love your product.
You need a fresh product strategy.
You are going after new users or customers.
Your team is pulling in different directions.
You want help developing your career.
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"Tamara is a elite-level expert in our field."
Rebecca Destello, Senior User Research Manager, Google
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"Tamara was a pleasure to work with – and much more fun than most international web experts."
John Tarpey, Director, United Nations / WIPO Communications
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"Tamara is a 'go to' for transforming product organizations."
Rich Cusick, Chief Product Officer, Universal Music Group
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"I literally think there is never a meeting at Zillow where one of the personas [Tamara helped us create in 2006] is not cited by name."
Rich Barton, Zillow Group
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"I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. "
Jess Scheibach, Amazon.com
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"Tamara was the product rock of RADAR that got us moving in the right direction. She is a unicorn."
Spencer Hewett, Founder & CEO, RADAR
Detailed Testimonials from these clients and many more
